Areas of Expertise
brand Strategy
The startup and small business prestige beauty marketplace is still an evolving and fierce frontier that requires precise guidance. With 30 years of experience, I create a comprehensive approach, so your brand can get the best competitive advantage. The world of beauty is ever growing and evolving, and we are not just talking about product trends. With the consistent introduction of new messaging opportunities and distribution channels, the opportunity for profit grows, but so does the complexity. I take pride in clearly explaining and navigating the often foggy landscape of the beauty industry. Ne Plus Ultra Consulting can help to plan careful strategies and develop effective solutions relating to marketing, merchandising, distribution, education, and operational support.
marketing
Like all luxury goods, what you see today was planned six to twelve months ago. The successful growth of your brand depends on a comprehensive 360 approach to marketing. that means developing concepts and copy for marketing materials that inspire. Ne Plus Ultra is committed to maintaining a laser-focused eye on your brand and products, searching for opportunities to grow marketshare and profits.
marketplace distribution
One size does not fit all. Where your brand is available is as important as the mix of products in each location. I will analyze your current distribution, identify opportunities and then formulate and execute a plan to grow your overall market presence. The way people consume product messaging is constantly in flux, so businesses must adapt quickly. Ne Plus Ultra Consulting strives to anticipate these changes so you can focus more on growing your brand. I encourage an integrated approach. One that values relationships with retail businesses, working closely with all stakeholders to over-deliver and exceed expectations with respect to sales and distribution goals. Tailoring each plan according to a project’s scope, size, and budget.
education
Brick and mortar retail employees are the bridge to success. You may have a fabulous product, but if the store ambassadors are not trained well, your products will not reap the attention they deserve. successful brands need to create an education program that will excite and delight the toughest critic. Developing these programs is itself a creative practice, requiring finesse, strategic planning, and a passion for your brand. At the end of the day, your brand and its worth is profoundly personal. motivating, empowering, and training these associates are challenges that I embrace.
retail partnerships
In the digital world, we have essentially lost the art of human to human communication. Lasting relationships are built on effective communication. I can help your brand to establish and cultivate long-term retail partnerships. Successfully advocating for and promoting your brand requires creativity, flexibility, and professional advice. Ne Plus Ultra Consulting represents prestige beauty and luxury goods brands from coast to coast, encouraging a holistic approach that is essential to any company looking to grow.
operational support
all extraordinary businesses are thoughtfully structured to maximize sales performance and achieve results. From inventory to sales forecasting, I can help you navigate these waters ensuring that your brand never has to say, “I’m sorry, but we’re out of stock.” The internet and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but technology is not a substitute for experience. Ne Plus Ultra Consulting will help you to stay ahead of your competitors, so you achieve the desired result.